Mature Content

Oh, wow!

I wonder if that title will hang up in filters hither and yon. 😯

But this is only a light news quiz.

You know you’re keeping up on (some of) the news when you know the correct ending to this statement:

“We found a way to bring innovation to a category as mature as….”

Please post your best guess as a comment.

Please don’t post the answer if you had to use a search engine to find it.

If the correct answer isn’t given within 24 hours or so, I’ll try to remember to update this post with more information.

Thanks!

Update: I posted the above at 6:22 am (Pacific) on October 27. Now it is 8:10 am on October 30. The answer is … bath tissue!