Facebook to target ads based on users’ trail
Facebook has laid the ground for a new system that would track its users’ behaviour as they visit other sites around the internet, using the information to deliver highly targeted advertisements to them on the social networking site.
So-called “behavioural targeting” is widely used by companies such as Google but, on Facebook.com, the move is likely to provoke a new round of criticism over incursions into users’ privacy.
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The move would mark a departure for Facebook which, until now, has targeted ads based only on the personal information in a user’s profile – such as location, age, gender and relationship status. An announcement on the system is expected on Wednesday, at Facebook’s annual F8 conference in San Francisco.
I report; you decide.
Well, wait. I have one observation:
Whose fate?