Is this Christian viral marketing?
| Pulitzer Prize-winning author David Halberstam died in a traffic accident 5 months before the publication of his landmark book about the US war in Korea. In the days following the author’s death, fellow writers and colleagues volunteered to conduct a national book tour on his behalf. During every engagement, they paid tribute to Halberstam by reading from his new book and offering personal recollections of their friend.
[…] At times we may feel that witnessing to others about our faith in Christ is a frightening task or a burdensome duty. But talking about a Friend whose presence and influence have transformed our lives helps us see it in a new light. The gospel of Christ has always been most powerfully presented by the witness of His friends. — David C. McCasland |
I read the full piece in my print copy of Our Daily Bread — you may read it online here.