Some radio advertisements I like; some I dislike; the majority I tune out.
Among the ones I dislike….
- The ones advertising male enhancement products — is the economy so bad that radio stations must help further in the mainstreaming of shamelessness?
- The ones with the “fine print” read at high speed — they must be trying to hide something.
- The ones that present men as…well…pick your own less-than-complimentary term — I thought we’d agreed that fatherhood and manliness need promoting in our culture!
- The ones related to politics — that season is getting awfully close again already.
- The ones trashing competitors — hey, can’t you guys sell us on the strength of your product and your service and your people!
- The ones that don’t identify themselves, but offer grand benefits for calling them — what are you hiding, incomeathome.com?
Now a closing note to Advanced Auto Parts — please bring back the guy you had before the guy who’s on now. I actually enjoyed your ads then, even though I don’t buy from you.
Oh, about #1 — at least I no longer have to listen to Steve from Lake Oswego (Oregon) give his testimonial!
You forgot to mention the ones that shout the phone number at your half a dozen times. Or the locally produced ones with local radio personalities “acting” out a skit, but obviously reading from a script.